Hey everyone! I recently had the pleasure of working with Eddy Fetzer and the team at the U.S. Dairy Export Council (USDEC) on a meaningful project designed to support U.S. dairy producers and exporters. Eddy reached out to collaborate on a series of animated explainer videos that walk American dairy farmers through the often-complicated international export process—making it easier to ship their products around the world.
Our goal? To demystify the logistics, documentation, and compliance steps involved in dairy exports, so U.S. businesses can grow their reach in global markets. The first videos in this educational series focus on three key regions:
China
Mexico
Central America & the Dominican Republic
Each video uses custom visuals, clear narration, and strategic messaging to ensure farmers and exporters have the right knowledge and tools to succeed abroad.
Watch the videos and let me know your thoughts!
If you’re a brand, business, or trade group that could benefit from training content, animated explainers, or marketing videos tailored to your industry, let’s talk. We specialize in creating content that informs, engages, and drives action.
DM me or email me at [your email] if you’re ready to take your message global.
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US Dairy Council
About the U.S. Dairy Export Council (USDEC):
USDEC is a non-profit organization that helps U.S. dairy farmers and processors expand into global markets. Funded by dairy farmers through the checkoff program, USDEC provides education, trade support, and market insights to grow international demand for U.S. dairy products.
https://www.usdec.org/
Our Goal
The primary objective was to simplify and demystify the dairy export process for U.S. producers looking to ship their products overseas. By creating a series of animated explainer videos, we aimed to:
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Break down complex export regulations into easy-to-understand steps
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Highlight region-specific requirements for doing business in China, Mexico, Central America, and the Dominican Republic
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Provide an engaging, visual learning experience that could be used for both training and internal education
Result
The final deliverables were custom-animated videos that are now being used by USDEC to educate and onboard dairy exporters across the country. These videos have helped:
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Increase confidence among U.S. dairy producers entering foreign markets
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Reduce errors and delays in the export process
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Support a broader initiative to boost U.S. dairy’s global presence
Early feedback from industry stakeholders has been overwhelmingly positive, with the videos praised for their clarity, visual appeal, and usefulness as a repeatable training tool.
Check out the videos (China, Mexico, and Central America/Dominican Republic) and let me know your thoughts. If you’re in need of explainer content for your own training, onboarding, or promotional needs—especially in highly technical or regulated industries—I’d love to connect.
